DIANE MARCILLAT

À l’heure où l’IA uniformise les formes et accélère les cycles, seules les marques fondées sur une vision claire et un territoire structuré parviennent à émerger durablement; je conçois ces fondations en liant stratégie, cohérence et direction créative.

SERVICES

01 — Brand Identity

Brand Strategy
Positioning & Narrative
Visual Identity Systems
Brand Guidelines
Naming & Tone of Voice
Editorial Design

03 — Retail & Experience

Retail Concept

Showroom Design

Packaging Design

Visual Merchandising

Wayfinding

Production Supervision

02 — Campaign Direction

Creative Direction

Campaign Concept Development

Photo & Video Direction

Art Direction

Visual Storytelling

Launch & Brand Expressions

04 — Content & Digital

Website Creative Direction

Digital Campaigns

Social Media Guidelines

E-commerce Visual Systems

CRM & Content Frameworks

Digital Brand Cohesion

CLIENTS

Perrier-Jouët, Hennessy, Mackage, L’Oréal, Nespresso, Rudsak, Château de Rayne Vigneau, Air Canada, Martini, Goethe Institut, Soia & Kyo, Helena Rubinstein, Pullman, Skyvan, Crazyfoil, Bloomingdale’s..

years of experience

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campaigns and visual productions led in art direction

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creative projects

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areas of expertise: art direction, brand strategy and behavioral insight.

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gifbe

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maison m3

Index

Works