L’Oréal
Beauty designed to stand out
PROJECT INFO
Creative direction and visual design for a local adaptation of the Bambi Eye campaign, developed to translate the impact of the international campaign to a new market.
The project focuses on a precise use of rhythm, lighting and visual storytelling to preserve the campaign’s identity while adapting it to a new casting and evolving usage contexts. The result delivers a luminous, elegant and instantly recognizable visual language.
A film designed for multi-platform distribution, with strong emphasis on consistency and performance across TV and digital.
CLIENT
L’Oréal
AGENCY
McCann Canada
Advertising — Brand Strategy — Art Direction
PROJECT INFO
Concept and art direction of short-form social media videos, designed to maximize visual impact and engagement.
Each film was developed from the storyboard stage, with a precise focus on lighting and color to express each product’s identity. The staging is clean and controlled, aligned with high-end visual codes, with particular attention to consistency and desirability.
Short formats crafted to capture attention instantly and strengthen brand presence across social platforms.
Advertising — Brand Strategy — Art Direction
CLIENT
Haircair Revitalift – L’Oréal
AGENCY
McCann Canada
![image [vectorized]](https://dianemarcillat.com/wp-content/uploads/2026/03/Image-Vectorized.svg "L'Oréal")
