Art direction and visual design of a proposal for Air Canada’s new crew uniforms, developed in collaboration with Rudsak.

The project translates the brand’s signature aesthetic into a travel context, combining precision tailoring, materiality and a refined visual language. The presentation was designed as a curated object, inspired by the codes of travel, transport and Rudsak’s craftsmanship.

A balance between functionality, elegance and brand identity, bringing together the rigor of airline standards and a contemporary, fashion-driven approach.