Founded in Montreal in 1994 by Evik Asatoorian, Rudsak is a Canadian premium ready-to-wear brand, known for its leather and down outerwear. The brand embodies a rock, urban and rebellious aesthetic, with a strong premium positioning. It is distributed across Canada and the United States through a network of approximately 25 to 30 stores.

Global repositioning of a Canadian premium brand with a rock and urban identity. Redefinition and clarification of the visual identity system (black and white palette, typography, visual codes) to unify a previously fragmented brand universe. Consistent rollout of the logo and brand guidelines across all touchpoints, including e-commerce, packaging, labels, newsletters and retail.

Art direction of photoshoots and coordination of campaigns in close collaboration with the design team, ensuring a cohesive and elevated customer experience from digital platforms to the final product.